This project formed part of the Be Bold Be Birmingham branding initiative for Birmingham City Council. The campaign set out a clear vision for the council to evolve, modernise and progress its strategic priorities.

As one of five core priorities, this strand had its own dedicated visual guidelines, including a distinct colour palette and art direction. The approach combined photography with illustration to create an engaging and accessible visual language.

These assets were specifically developed for use across Clean Air Zone and development campaigns and supporting documents, ensuring consistency while allowing flexibility across a wide range of communications.

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