Suicide Prevention Campaign
The campaign objective was to get people talking about suicide.
Working closely with the Suicide Prevention Team, Public Health, Birmingham, I produced some idea concepts and presented my concepts to the team. This was the concept that was picked. It would run in phases appearing on digital screens across the city and social media channels for Public Health and various audiences including local universities.
Social media posts
Concept stage – It’s the elephant in the room
Once the concept was chosen, I looked at how and where the elephant would be in the room. Different social situations, bits of the elephant. The visual was literal to gain attention and make the audience read and stop and think.
The final concept chosen was two people having a conversation on a sofa with the elephant in the background.
