How I work – the creative process
Branding
It’s important to take the following into consideration when looking to brand your business
1. Who you are
This is your purpose, values, positioning, and personality.
Why you exist, who you serve, and what makes you
meaningfully different.
2. How you look (visual identity)
Logo and logo system
Colour palette
Typography
Imagery and illustration style
Layout and design system
A strong visual identity is recognisable across all literature.
3. How you sound (verbal identity)
Tone of voice (formal, playful, authoritative, etc.)
Taglines and key phrases
Writing style across channels
If your visuals are inconsistent, the brand feels disjointed.
4. What you stand for
Your brand is ultimately shaped by:
Consistency
Customer experience/perception
Product/service quality
Internal culture
Campaigns
1. Objective
What are you saying? Is it awareness of a service, to increase sales, advertise an event or to create behaviour change.
2. Audience
Who are you talking to?
3. Message (why they should care now)
The creative solution/hook that earns attention, to reach emotion or incentive, a reason to act or a proposition
4. Channels & assets
Where does it appear: video, social media, display, posters, leaflets, etc.
Motion design
An explainer animation is used to communicate a story or how a service works. Checkout my motion page.
Below: storyboard slates from waste transformation animation .
Scene 8
Scene 9
Animation Production Process
1. Storyboard Stage
Develop a sequence of frames based on the script. This will be presented for review and sign-off before any animation begins.
2. Animatic Stage
Creation of a rough animated sequence. Focus will be on frame timing, pacing, and supporting sound design.
3. Final Animation Stage
Production of the full animation, including visuals and motion. The completed version will be presented for feedback.
4. Feedback & Final Delivery
Incorporate feedback, refine details, and polish the animation for final rollout.
Research
Lets have a chat to understand your needs, goals, and expectations.
Do you need a business brand, marketing materials? A campaign or an explainer animation?
Once I have an idea of what will benefit you and your business, we can do some research and put together some information and move to style mood boards.
Concept Development & Design
Once we have done our research we can work on some Initial ideas and design concepts.
Presentation & Feedback
We present the concepts to you and gather your feedback.
Refinement & Finalisation
Your feedback is applied to refine and finalise the design.
Approval & Rollout
Final stage is the, the final design is delivered and rolled out across your chosen media.
So the real question is: what problem are you trying to solve?
