Design with purpose.
Communication with impact.
Background
With experience across both agency and in-house environments, I’m a graphic designer based in the West Midlands, working hybrid across print and digital projects. I’ve had the opportunity to contribute to a range of high-profile projects, creating thoughtful and effective branding from initial research and concept development through to final delivery.
My work spans a wide variety of media, including brochures, posters, leaflets, social media assets and animation. I develop creative campaign concepts and deliver professional rollouts designed to generate attention, engagement and impact for brands and causes alike.
Alongside branding and campaign work, I produce explainer animations from storyboard through to final animation, helping organisations communicate ideas clearly, creatively and effectively.
If you like my work and would like to collaborate, please get in touch for a chat — I’d be happy to discuss your project and how I can help.
How I work
Stage 1: Discovery & Requirements
We begin with a discussion to understand your needs, goals, and expectations.
Stage 2: Concept Development & Design
Initial ideas are developed and translated into design concepts.
Stage 3: Presentation & Feedback
We present the concepts to you and gather your feedback.
Stage 4: Refinement & Finalisation
Your feedback is applied to refine and finalise the design.
Stage 5: Approval & Rollout
Once approved, the final design is delivered and rolled out across your chosen media.
What I do
The following guide is intended to help clarify what you may require from me.
Branding
When requiring branding, it’s important to take the following into consideration
1. Who you are
This is your purpose, values, positioning, and personality.
Why you exist, who you serve, and what makes you
meaningfully different.
2. How you look (visual identity)
Logo and logo system
Colour palette
Typography
Imagery and illustration style
Layout and design system
A strong visual identity is recognisable across all literature.
3. How you sound (verbal identity)
Tone of voice (formal, playful, authoritative, etc.)
Taglines and key phrases
Writing style across channels
If your visuals are inconsistent, the brand feels disjointed.
4. What you stand for
Your brand is ultimately shaped by:
Consistency
Customer experience/perception
Product/service quality
Internal culture
Campaigns
1. Objective
What are you saying? Is it awareness of a service, to increase sales, advertise an event or to create behaviour change.
2. Audience
Who are you talking to?
3. Message (why they should care now)
The creative solution/hook that earns attention, to reach emotion or incentive, a reason to act or a proposition
4. Channels & assets
Where does it appear: video, social media, display, posters, leaflets, etc.
Motion design
An explainer animation is used to communicate a story or how a service works. Checkout my motion page.
Below: storyboard slates from waste transformation animation .
Scene 8
Scene 9
Animation Production Process
1. Storyboard Stage
Develop a sequence of frames based on the script. This will be presented for review and sign-off before any animation begins.
2. Animatic Stage
Creation of a rough animated sequence. Focus will be on frame timing, pacing, and supporting sound design.
3. Final Animation Stage
Production of the full animation, including visuals and motion. The completed version will be presented for feedback.
4. Feedback & Final Delivery
Incorporate feedback, refine details, and polish the animation for final rollout.
So the real question is: what problem are you trying to solve?
