The Brief
To create a distinctive look and feel for the Druid’s Heath Regeneration Project. The visual identity needed to be flexible and transferable across brochures, banners, and on-site regeneration materials. It had to feel new, exciting, and optimistic, clearly representing a positive future for the area.

The branding also needed to communicate meaningful change for the local community, highlighting the long-term economic and social benefits of the regeneration.

Concept
Bright, optimistic imagery featuring people from the local community enjoying life in their new homes. Bold vector patterns were layered with photography and graphic overlays to create a vibrant, confident visual language. The result was a loud, positive look that reflected energy, pride, and optimism for the future of Druid’s Heath.