The aim: to get children to eat more beans.
The brief: to create an educational campaign aimed at children in schools encouraging them to eat more beans. The campaign had to be vibrant and engaging; the visual had to grab attention.
campaign concept: I thought about all the different beans and the names of the beans. The budget was low for the campaign, so I sourced a diverse selection of images that acted out all the different names of the beans to make this fun.